Examples Of Positive Mass Media Coverage Of Trucking
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Ol' Blue, USA and WBKO - TV Safety Video

Linked above is a public safety television message dealing safety around large vehicles.

The 30-second video “spot” was developed by WBKO television’s Cliff Cothern, writer/producer, and Tammy Martin, public relations director, in association with Ol' Blue, USA, a non-profit public charity dedicated to educating the nation on highway safety and provides free safety programs at community events, public schools, and truck shows.

WBKO, Channel 13, is the ABC affiliate in Bowling Green, KY. Helping with the production of the video were Lt. Glynn Powers and Officer Jeff Jewell with Kentucky Vehicle Enforcement and Beverly Steele with Ol' Blue, USA. The message began airing in August 2004.

 

Learning by the Truckload

Alison Laurio of the Jacksonville (NC) Daily News profiles the Trucker Buddy program and a visit to Parkwood Elementary School by one of the group's volunteers.